PDF BookMarketing Death Culture and the Making of a Life Insurance Market in China

Download PDF Marketing Death Culture and the Making of a Life Insurance Market in China

Download PDF Marketing Death Culture and the Making of a Life Insurance Market in China

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Book Details :
Published on: 2012-03-22
Released on:
Original language: English

How do companies sell life insurance in a country where death is a taboo subject In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores the processes and micro-politics by which foreign and domestic companies have negotiated local cultural resistance and created a market in spite of it. In doing so, she asks larger questions about how different societies view and value life and death, what is meant by "cultural values," how they interact with a set of fragmented cultural tools to compellingly organize individuals' practical daily lives, and how the market is influenced by them. Chan tells a story not just of the emergence of the Chinese life insurance industry, but of the dynamic relationships between culture and markets, local norms and foreign influences in one of the world's fastest-growing economies.Marketing Death is the first book to offer a sociological analysis of the emergence of a life insurance market outside of a European or American context. Through in-depth study of the expansion of an industry whose unique "product" - gambling on one's own sudden death - has always met with a measure of resistance, but never more so than in China, Chan provides a new lens for understanding how modern capitalist enterprises are diffused to regions with disparate cultural traditions. Today's Stock Market News and Analysis - Nasdaq.com Get the latest news and analysis in the stock market today including national and world stock market news business news financial news and more. Culture - The Telegraph All the latest news reviews pictures and video on culture the arts and entertainment. IT Pro Information Technology News & Reviews Read the Latest and Breaking IT and Technology News Reviews Analysis & Opinion for Australian IT managers and professionals. Telegraph Expat Online periodical for British expatriates. Provides resources by region and includes finding mentors latest news finance health care property education and a ... About.com Trending in Money Are You Making the Most of Your Health Savings Account? 10 Steps for Finding Your New Job; 7 Lifestyle Changes to Make You a Better Entrepreneur Introduction to Marketing - consumerpsychologist.com INTRODUCTION TO MARKETING. Background. Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Forbes Welcome Forbes Welcome page -- Forbes is a global media company focusing on business investing technology entrepreneurship leadership and lifestyle. Tampa Personal Injury Lawyer Auto Accident Attorney ... Auto Accident Injury . Born and raised in Florida Dennis Hernandez is committed to serving Tampa Bay with the best legal help possible. We have recovered millions of ... Business Technology News and Commentary - InformationWeek InformationWeek.com connects the business technology community. Award-winning news and analysis for enterprise IT. Read our featured insights McKinsey & Company Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding ...
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